Question

With a plan for Caffè Gustoso's website in place, you turn your attention to online advertising. Although the choices seem endless, Caffè Gustoso's small budget requires that you limit your spending as much as possible. You narrow your list down to your top three online advertising choices: search advertising, online display (banner) ads, and website sponsorship.Which form of online advertising would be most useful for driving traffic to Caffè Gustoso's new locations?

Answer 1

Search advertising.

Step-by-step explanation:

For Caffè Gustoso's website promotion, the ideal strategy for a small budget would be search advertising. This strategy of prospecting new customers over the internet works when an individual searches for some similar result of your business on a search engine and you pay the site for your ad to appear among the first results on the site and on search partners. This is an effective strategy, as these sites have high access traffic and can directly impact your potential customer.