Question

Drew is a salesperson for a company that manufactures seat covers for pickup trucks. Drew relies on his friend Susan—the owner of the biggest truck dealership in the entire state—for leads. Susan calls Drew and lets him know when someone has purchased a new pickup truck. In this scenario, Drew uses a _____ as a source of lead generation.

Answer 1

Center of influence

Explanation:

Center of influence is related to the organization in which people increase the marketing of your credibility through your referral, testimonial and many more things that help to boost the credibility of a person. These are the people who are best at their work, who have knowledge about the networks and these are the person who introduces you to the employee or produce in the market.

There are different steps to cultivate your center of influence:

• Targeted and identified the center of influence
• To define the values
• To explore the points of contact
• To get the information and presented it
• To speak up
• What is for you in the future
• To invite the participation
• To keep in touch
• To give reward your center of influence

Answer 2

Answer: Center of influence

Step-by-step explanation:

Center of influence are known to be those organizations or individuals which tend to boost someones credibility and market access through the referrals, word-of-mouth and testimonials. These individuals are mostly very well established and are known to be good net-workers and thus tend to introduce other individuals to the market they are looking for.