Question

Bert Wong has decided to pursue a marketing research effort to acquire information before his company makes a strategic relocation move to the West Coast. Which of the following marketing research process steps would be the first step that Bert (and the marketing researchers) should take as he embarks on the research effort?

Answer 1

Define the research problem and establish research objectives.

Step-by-step explanation:

The answer is --

"Define the research problem and establish research objectives."

Bert Wong before relocating to the West Coast, must make a marketing research as a strategic tool for success. And for establishing a marketing research effort, he should first define the research problem on which he is going to work on and then establish the research objectives so that the researcher are clear on the points to be studied. It helps to obtain better information.

Thus the answer is ---

Define the research problem and establish research objectives.