Answer: Away from oneself and to the implements of the ceremony.
Explanation:
This is a cultural activity also called ''way of tea'' in Japanese, ''tea rite'' in Korean, ''art of tea'' in Chinese.
It is the ceremony that is representing a tea, how it is prepared, how others are drinking it and what ritual do they do.
- They are saying the words while they are doing implements of the ceremony that people should look at and in that way they are drawing attention away from oneself.