Question

On a recent trip to the grocery store, Jackson noticed an in-store tasting event for a new line of yogurt-based dips. The store was providing product sampling and a coupon for .50 off the purchase price. Jackson tried the French Onion flavor and liked it so much he decided to purchase it for an upcoming party at his home. Which characteristic influencing adoption rates does this represent?

Answer 1

Answer: Possibility of trial use

Explanation: Adoption rate refers to the speed at which a new technology or new product, such as a food product, is adopted by consumers, i.e. at what speed it is purchased, since it is new and has yet to break into the market. This rate is determined by the number of customers who buy a new product over a given time interval.

In this case, the possibility of trial use is a characteristic that affects the rate of adoption. Trial use is nothing but the or promotion of a new product, where free samples are given to try, which means possibility to try that product and a .50 off if you buy that same product. That way, many like Jackson, with the ability to try a new product and make sure it is good, will decide to buy it, and with that they have .50 off coupon on their first purchase.