Answer:
Institutional advertising.
Step-by-step explanation:
Is any type of advertising intended to promote a company, corporation, business, institution, organization or other similar entity. Such advertising does not attempt to sell anything directly. It informs the public about what the institution is doing for the society and the country in areas like literacy, health, employment generation etc . The most common types are radio, television, print and digital.
Promotional vs Institutional advertising:
Promotional –designed to increase sales.
Institutional –attempts to create a favorable impression and goodwill for a business or organization.
Promotional Purposes:
- creating an interest in products
- introducing new products & businesses
- explaining a product
- supporting personal selling
- creating new markets
Institutional Purposes:
- presenting information about a company’s role in the community
- important public issues
- topics of general interest (environment)