Question

The online retailer Ecatalog has decided to send consumers of the new John Grisham book an e-mail with suggestions for books with similar themes and has also offered them a 20% discount if those suggested books were purchased. This type of marketing/promotion is an example of:

Answer 1

cross selling

Step-by-step explanation:

Cross selling marketing refers to a marketing practice of suggesting or indicating goods or services to your customers that are similar or related to the ones they purchased before.

This happens all the time in Amazon or Ebay, when you buy a certain product they list several complementary or similar products to attract your attention.