Question

Dunchen Moo, a manufacturer of dairy products, sells milk powders, flavored whipped cream, and yogurts. It markets a number of yogurts, including Dunchen All Natural, Dunchen Fruit on the Bottom, Dunchen Light & Fit, DunActive, and Dun-o-nino. The large variety of yogurts sold by the Dunchen brand is collectively an example of a _____. A. market segment B. target market C. product mix D. product line.

Answer 1

D. product line

Step-by-step explanation:

Based on the information provided within the question it can be said that the large variety of yogurts sold by the Dunchen brand is collectively an example of a product line. This term refers to a group of similar products that a company releases and markets under the same brand name. Which is what all the yogurts that they sell are, while each individual type of yogurt would be a Product Item.