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Marco is a marketing manager for Securities Services. He has been looking at a variety of factors, such as technological, sociocultural, and economic trends as well as competitive conditions. Marco is confident that these factors will impact Securities' future marketing success. What are his efforts an example of?

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Answer:his efforts are an example of environmental scanning

Step-by-step explanation:

Environmental scanning refers to the process in which a business collect all the information about all the factors or issues that have a potention of affecting how the business operates and their association with the operation of their business they do this by scrutinizing outside and inside environment. Environmental scanning aims at guiding the business towards the path that they should take when moving forward. This equip the business with all necessary information they need to know about everything that can impact the functioning of the businessess in the future.

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