Question

Dean goes to the local grocery store, Needs 'n' Necessities, every week to buy groceries. The store is small, but it offers more choices than the other stores in the neighborhood. Dean does not particularly like the store as it does not have a parking facility. However, he shops there regularly as it is conveniently located. In the given scenario, Dean's shopping behavior is driven by:

Answer 1

The answer is "brand inertia."

Step-by-step explanation:

Dean´s shopping behavior is driven by brand inertia because he constantly buys in the same shop and does not consider any other option where he would have, for example, a parking facility. Brand inertia involves sticking to the same brand because someone gets used to it.