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Sixty percent of the total target market heard the radio spots for Cartersville Jewelry Exchange, at least once during a four-week period. The average frequency of the advertisement was four. Calculate
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Sixty percent of the total target market heard the radio spots for Cartersville Jewelry Exchange, at least once during a four-week period. The average frequency of the advertisement was four. Calculate the gross rating points (GRPs).A. 2.4B. 6.67C. 180D. 240E. 322

User Vian Esterhuizen
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4 votes

Answer:

D. 240

Step-by-step explanation:

The computation of the gross rating point is shown below:

= Percentage of the total target market × average frequency of the advertisement

= 60 × 4

= 240

To find out the gross rating point, we multiply the percentage of the total market with the average frequency of the advertisement so that the true value can come.

User Ziri
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