Step-by-step explanation:
Attracting and integrating the audience is essential for a speech to be effective, for this there are verbal and non-verbal techniques that the speaker uses to capture the audience's attention.
It is essential that before speaking, there is a plan aligned to your audience, the speaker needs to know who your audience is, their characteristics, age, gender, etc., so that there is an adequacy of how their words can attract that audience specifically. Therefore, prior to any verbal or non-verbal technique, the speaker's prior preparation is necessary, he must have mastery of what he will speak, be sure of himself, cordial with people and know how to use the stage properly, so that his presence is properly noticed and it’s the main point of getting the audience’s attention.
It is also interesting to use everyday terms and situations that convey public identification, to make the lecture more flexible and less formal when possible.
Currently there are technological resources that also help the lecture to become more dynamic and less boring ... the speaker can use excerpts from videos, impact phrases, images, etc.