Question

Carson has opened up a new sports bar/restaurant in town. He has determined that his market segments are (1) students from the nearby college campus, (2) families with small children, and (3) young adult males. Carson now has to determine which of these segments will provide him with the best opportunity to maximize sales. The process of doing this is referred to as

Select one:
a. segmenting.
b. repositioning.
c. positioning.
d. targeting.
e. marketing.

Answer 1

The process of determining the market segment that will provide the best opportunity to maximize sales is referred to as targeting. Carson needs to analyze and evaluate the potential of each market segment to determine which one is most likely to generate significant sales for his sports bar/restaurant.

Step-by-step explanation:

The process of determining the market segment that will provide the best opportunity to maximize sales is referred to as targeting.

In this case, Carson needs to analyze and evaluate the potential of each market segment (students, families with small children, and young adult males) to determine which one is most likely to generate significant sales for his sports bar/restaurant.

Carson can consider factors such as the size of each segment, their purchasing power, their preferences and needs, and their overall profitability to make an informed decision on which segment to target.

Answer 2

Carson has to determine these segments which will provide him with the best opportunity to maximize sales. The process of doing this is referred to as segmenting.

Option - a

Explanation:

Market segmentation is the activity of segregating customers into groups depending on their characteristics. Market segmentation makes it easy for the marketer to customise their campaigns.

By making segmented groups, it is easier to target audience rather than targeting individual customer. This will save marketers money, resources and time also. Market segmentation decreases the risk of a failure of market campaign.

Here, Carson is trying to choose the best opportunity among the available ones in which he could get maximized sales.