Question

Customer relationship management (CRM) can be used to:

a. merge all demographic-based segments of markets.
b. encourage the production of standardized goods for all customers to reduce manufacturing costs.
c. identify which transactions are likely to be fraudulent.
d. help firms gain competitive advantage by making counterfeit knock-offs of genuine products.

Answer 1

A) merge all demographic-based segments of markets.

Step-by-step explanation:

Consumer relationship management (CRM) systems include market segmentation and analysis. The amount of information that can be gathered about existing or potential clients is enormous and CRM software helps the company to make sense of such huge data and makes it useful also. Good information that is useless is no good at all.