Question

Consumers in some European countries prefer to buy top-loading clothes washers, while consumers in other Europeon countries prefer front-loaders. In developing its strategy for marketing to these nations, LG had to implement a ____________ segmentation to make sure that its washers suited the tastes of the consumers in each of the European countries.

Answer 1

LG had to implement geographic segmentation to make sure its washers suited the tastes of consumers in each European country.

Step-by-step explanation:

In order to market its washers to different European countries, LG had to implement geographic segmentation. Geographic segmentation is a strategy that divides a market based on the geographic location or region of consumers. By understanding the preferences and tastes of consumers in each country, LG could design washers that suited their needs and preferences. For example, if consumers in one European country prefer top-loading washers, LG could focus on developing top-loading washers for that specific market.

Answer 2

Answer: market segmentation

Step-by-step explanation:

Market segmentation is placing potential customers into groups based on their characteristics.

The segments created may depend on similar interests, needs, or locations.