Question

Lucas is marketing manager for Monster, a producer of energy drinks. A primary market segment targeted by Monster is the fitness market. Lucas estimates that the size of this market exceeds $6.3 billion per year. In addition, Lucas estimates that Monster can garner 12% of this market, worth about $.756 billion. The upper estimate of $6.3 billion is ________ .

Answer 1

The market potential for all energy drinks.

Step-by-step explanation:

The market potential for any product or service (including Monster energy drinks) is the total market for that particular type of product or service measured in money. The market potential includes the total sales volume of a product times the average price of the product.