Question

OnTheGo, a newly launched online fashion company, engages in an intensive advertising campaign after its launch. The company makes use of all possible media platforms to create a seamless promotional strategy to reach its target audience and to establish a strong brand image. This step taken by OnTheGo exemplifies _____.

Answer 1

Integrated marketing communication

Step-by-step explanation:

OnTheGo, is using its presence on social media to reach new customers, and establishes a brand image. They are using Integrated marketing communication in doing so.

Answer 2

Integrated marketing communications.

Step-by-step explanation:

Integrated marketing communication is a strategy used to link all forms of communication and messaging that characterize a company's promotional tools to enhance communication, reach a wider audience and build brand value.

This is an effective marketing strategy that brings many benefits to organizations, for example:

• integrating and strengthening the relationship between consumer and business. build loyalty
• increase sales
• strengthens the organizational image
• increase profits
• decreases time and costs

However, this marketing tool has a higher implementation cost, and the message conveyed must be consistent and unified so that the company communicates the same value and purpose across all communication channels used.