Question

Roger was really angry when Coca-Cola attempted to switch from its older formula to New Coke. He wrote letters to Coca-Cola, talked to friends, called the local bottler, attempted to hoard "old Coke," and complained to the local grocery store manager. In this example, which degree of commitment would be most closely associated with Roger and his attitudes?

Answer 1

Internalization

Step-by-step explanation:

Internalization can be good or bad for a business. If you own a sports team and your fans really internalize their feelings about your team then they might attend every game, buy all your merchandise, create a fan page, etc. But if your team starts to lose several games then the fans might get really angry and complain a lot, start to put pressure on the players, etc.