Question

It is the beginning of the football season for the local college team. Martha redecorates the Coffee Collective with a theme that reflects the college team, including pictures of the players, coaches, and fans. This represents which component of brand equity?

Answer 1

Brand association

Step-by-step explanation:

Brand equity refers to the value that a product receives from associating with a renowned brand. Brand association is one of the components of brand equity. Brand association refers to those images or symbols that customers identify with a brand.

Organizations try to instill positive image in the minds of customers through brand association. Here, Martha redecorates coffee collective with pictures of players and coaches as way to promote the team as audience will be be able to connect with the team through the images.