Question

The fact that Mercedes-Benz is known by three Chinese names in Asia—peng zee in Cantonese for Hong Kong, peng chi in Mandarin for Taiwan, and ben chi in Mandarin for mainland China—illustrates the importance of developing different ________ for global markets.A) cultural differences.B) service strategies.C) pricing strategies.D) distribution system.E) communication strategies.

Answer 1

Answer: communication strategies

Explanation: In simple words, communication strategies refers to the strategies that are developed by the organisation so that their brand awareness could be spread effectively. These strategies are developed to overcome the hurdles placed by the different languages.

In the given case, the potential customers of Mercedes know its brand from thee different names in three different countries.

Hence we can conclude that the given case depicts the importance of communication strategies.