Question

_______ product/services are those such as an Apple iPod, Harley Davidson, or Starbucks latte for the which the consumer shows a fairly strong preference and loyalty and will go out of the way to find that specific brand.

Answer 1

Specialty products or services

Step-by-step explanation:

Specialty products or services are the ones that are bought because they either have very specific characteristics or most commonly because they have developed brand loyalty. Most of the time their customers are so loyal to them that they will seek to purchase them specifically and will just ignore the competition.

Customers may say that they buy Starbucks coffee because it's the best coffee, etc., but they probably haven't even tried any other different coffee shop in a long time. People who buy Apple products say they buy them for their technical characteristics but they actually don't even compare an iPhone to other cellphones to see what advantage does the iPhone have.