Question

Kaplan Corp. is evaluating the purchase of a small firm, Pahl Corp., which manufactures ornamental gadgets, products involving advanced technology. These products are expected to revolutionize the home construction industry. Pahl has only a minor share of this growing market, but the market is expected to grow rapidly. In which of the following categories of business in the BCG matrix would this firm be placed?

A. Question marks
B. Spinoffs
C. Dogs
D. Stars
E. Cash cow

Answer 1

Answer: The correct answer is "A. Question marks".

Explanation: This firm would be placed in the "Question marks" category of bussiness in the BCG matrix.

The questions are those that still do not know what their evolution will be (usually those that are in the development or launch phase), but which can become star products.