Question

Belinda Bose is reviewing a newly proposed advertising campaign. Based on her 15 years experience, she believes the campaign has a 75% chance of significantly increasing brand name recognition of the product. This is an example of assigning probabilities using the ________________ method.

(A) subjective probability
(B) relative frequency
(C) classical probability
(D) a priori probability
(E) a posterior probability

Answer 1

The correct option is A

Step-by-step explanation:

Subjective probability is the kind of probability in which the person or individual personal judgement is involved or its own experience related a particular outcome or result which is likely to occur. And it contains no calculations, only states the opinion and the past experience.

In this situation, Belinda grounded on his experience, believes that campaign has 75% chance for increasing the product brand recognition. So, this is a Subjective probability method.