Question

Addison is a brand manager and wants consumers to form attitudes that are strong, resistant to counter persuasion attempts, more accessible from memory, and more predictive of behavior. Which route of the elaboration likelihood model should he encourage consumers to take?

Answer 1

Answer: Central route

Explanation: Central route of elaboration likelihood model describes that cognition at large stage is present regarding the message received by a particular person through statements and argument .It is also considered as the top level where the message is elaborated with details .

According to the mentioned situation in the question, Addison wants the customer to adapt the central route so that they can provide their review in elaborated form which will depict strong , accessible and independent behavior of customers.