Question

Which of the following is the best way to measure who read the company's public relations message and what they thought about it? a. Ask consumers for relevant feedback after the campaign b. Count the number of media exposures c. Measure attitude levels before and after the campaign d. Examine discussions about the campaign on social media forums e. Perform a content analysis of the message

Answer 1

a. Ask consumers for relevant feedback after the campaign

Step-by-step explanation:

• The company's public messages in order to establish a relationship with the clients or its costumes have to be essentially exposed through the mediums like campaigns and the media to get relevant feedback form them and helps in the analysis if its future scope.

• These messages target the key audiences and use all mediums of communication like PR events.