Question

Superlative Productions spent 10 million dollars to buy the rights to a best-selling novel. The company then prepared for production by hiring a screenwriter to adapt the novel, casting the main roles, renting cameras and other equipment, and scouting locations in southern Arizona. Which of the following pairs of resources are both intangible?

Answer 1

Answer: The rights for the novel.

Explanation: Legal intangible resources include brand rights, copyrights, patents, permits, etc. Competitive intangible resources refer to the knowledge accumulated by the company (know how among other types ok knowledge). The main source of intangible resources is human resources.

While it is difficult to estimate the monetary value of intangible resources, unlike material ones, intangible resources can have a strong impact on the effectiveness and efficiency of the organization.