Question

British Petroleum (BP), a multinational oil corporation, is involved in drilling, processing, and creating products from oil. The company was also involved in a major oil spill in the Gulf of Mexico, after which it launched an ad campaign to extol the firm’s virtues with copy such as, "We made two commitments: help the Gulf recover and become a safer company." In other words, BP used _____ copy in its print ads.

Answer 1

Answer: Institutional copy

Step-by-step explanation:

From the given case/scenario, we can state that BP uses institutional copy in its print ads. Institutional copy is referred to as or known as promotional message which is aimed at developing an image, thus in order to enhance reputation, also building the goodwill, or representing a notion or philosophy of the company or organization, rather than the sales promotion.