Question

A firm seeking a growth strategy designed to increase sales of existing products to current​ customers, nonusers, and users of competitive brands in served markets would utilize which of the following marketing​ strategies?

A. Market penetration
B. Control
C. Market development
D. Product development
E. Diversification

Answer 1

Answer: Market penetration

Step-by-step explanation: In simple words, market penetration refers to the extent to which a product is being sold in the market. In other words it depicts how much people are aware about the product and how much market share does it have.

Thus, if a firm is willing to grow and increase its market share they should use market penetration strategies.