Question

With a _____, a brand is not dropped from the consideration list if it scores low on an attribute. Rather this information is used to form an idea about the overall score for the brand. Select one: a. exploratory model b. subjunctive model c. evolutionary model d. compensatory model e. spiral model

Answer 1

d. compensatory model

Step-by-step explanation:

Based on the information provided within the question it can be said that the term being described is called the compensatory model. This model emphasizes the fact that one disliked attribute or trait of the brand can be compensated by other more favorable traits. This is all combined into an overall score that determines the attitude that the market/consumers have on the brand.