Question

In Marketing in the News, we heard that Michelin tire company is running a new sales promotion. What did we hear the company is doing? a. Offering 1/2 price discounts through Costco. b. Offering yard statues of the Michelin man for limit time sale. c. Selling branded clothing through Walmart. d. Offering college tuition via a social media contest. e. Encouraging consumers to create and upload video ads for the brand.

Answer 1

A) Offering 1/2 price discounts through Costco.

Step-by-step explanation:

Probably the most commonly used and most effective sales promotion is to offer a discount to your products or services. Everyone loves the idea of paying less for a product they need or want. But there is a catch with this type of activity, you shouldn't do it very often. If discounts are offered on a regular basis, then customers will tend to purchase the product only when a discount is available.