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John is starting a new business. He recognizes that before developing his marketing strategy he must identify similar characteristics attributes and behaviors of his total market and then soup his customers
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John is starting a new business. He recognizes that before developing his marketing strategy he must identify similar characteristics

attributes and behaviors of his total market and then soup his customers according to these characteristics attributes and behaviors
This process if referred to as

User Cacho Santa
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1 Answer

4 votes

Answer:

Market segmentation

Step-by-step explanation:

This consist in create niches which are composed by individuals that share demographic and behavioral characteristics

User Mikael Persson
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