Question

Jennifer Lopez and Marc Anthony have established fashion lines developed for and sold only through Kohl's department stores nationwide. Kohl's secured these lines to attract a particular market segment and build loyalty to these product lines, which will ultimately generate repeat traffic to the store since these brands cannot be purchased elsewhere. Their distribution arrangement can best be described as:

Answer 1

Exclusive Distribution

Step-by-step explanation:

Exclusive distribution occurs when a manufacturer authorizes by contract the exclusive sale of a product or service to a single distributor. It is a marketing strategy that must be well implemented to be effective, it is essential that the manufacturer carefully selects a distribution network that has a strategy similar to the image the product wants to convey to customers, so the product image is preserved, and the effectiveness is more guaranteed.