Question

Mucho Tacos Restaurants, Inc., is a chain of restaurants featuring authentic Mexican cuisine in seven states. The company is looking into opening restaurants in additional markets and also wants to expand and to improve its menu. Which of the following is an example of SECONDARY data the owners of Mucho Tacos might find useful?

A. Information published by the US Bureau of the Census that identifies which regions of the United States are experiencing the most rapid growth in Mexican-American population.
B. Telephone survey by the marketing department of Mucho Tacos asking for opinions about the quality of the food at the restaurants.
C. Focus group of teenagers who like Mexican food who are asked about their reactions to new food dishes the restaurant may offer.
D. E-mail responses the chain receives to a series of customer satisfaction questions posted in its website

Answer 1

A) Information published by the US Bureau of the Census that identifies which regions of the United States are experiencing the most rapid growth in Mexican-American population.

Step-by-step explanation:

Secondary data is information collected by someone else, e.g. government reports, university reports, censuses, etc.

The advantages of using secondary data is that it is cheap. If Mucho Taco needed to do surveys about growing Mexican communities by themselves, they would spend a lot of money. instead by using public information from a census, they spend very little.