Question

Which of the following is the first step in Kotter's eight-step plan for implementing change?A) Create a new vision to direct the change and strategies for achieving the vision.B) Establish a sense of urgency by creating a compelling reason for why change is needed.C) Plan for, create, and reward short-term "wins" that move the organization toward the new vision.D) Form a coalition with enough power to lead the change.E) Communicate the vision throughout the organization

Answer 1

The correct answer is letter "B": Establish a sense of urgency by creating a compelling reason for why change is needed.

Step-by-step explanation:

American educator John Kotter (born in 1947) in his book "Leading Change" (2011) proposed an eight-step method to generate change within an organization. The first of them is to Create Urgency, where potential risks are identified, and scenarios that illustrate what might happen in the future are created. Also, honest discussions are carried out to offer diverse and compelling reasons of why the change is needed.