Question

Remington Motors releases a new line of hybrid electric vehicles called Electra. The line promises superior mileage and excellent horsepower in an environmentally friendly automobile. Remington decides to use advertising as the promotional tool for the car's launch. Which of the following would qualify as an advertisement for Electra?

A. a front-page notice of the release of Electra in all leading newspapers with the caption "Green Speed"
B. a press conference to discuss the various safety issues, actual mileage, and environmental features of Electra
C. the use of dedicated sales personnel in dealer showrooms to explain the qualities of Electra to potential customers
D. the involvement of a celebrity at the launch of Electra to endorse the hybrid car
E. a buyers-only lottery where Electra buyers have a chance of winning a prize

Answer 1

A) A front-page notice of the release of Electra in all leading newspapers with the caption "Green Speed"

Step-by-step explanation:

Advertisement (Ad) is defined as promotional messages carried out in public or private media outlets (e.g. TV channels, newspapers, radio, google search, etc.).

The other activities should be considered types of sales promotions or marketing efforts, but not advertisement since they are not publicized statements in a media outlet.