Question

Tender Love, a company that manufactures maternity care products, holds workshops from time to time. During the workshops, trained professionals show expectant mothers different exercises that can be done during their pregnancy. The trainers also demonstrate some of the company's products to the participants. This scenario is an example of _____.

A. social selling.
B. green marketing.
C. cause-related marketing.
D. missionary selling.

Answer 1

Answer: Missionary marketing is indirect selling. The salesperson provides the information about the product and tries to influence the buying decision.

Explanation: This marketing strategy is used to convince a person who is new to the product or has never used the product. The motive is to influence than direct sale. The salesperson is known as Detailer. Here Tender Love is practicing the same marketing strategy.