Question

UC has a large customer base of over 15,000 Accounts and 60,000 contacts. The marketingmanager wants to use the customer data for an upcoming new product launch but its concerned contact may have moved to other organization (Contact's email tec has changed) what should a consultant recommend to ensure customer data is accurate?

Answer 1

UC should use a data cleaning tool that includes an update on contact information and a stay in touch feature from a CRM software like Salesforce. Obsolete information, especially obsolete contact information is completely useless to the company. What's even worse is that not only is the information useless but some UC employees might even lose time trying to contact some of the non existing contacts.