Question

The marketing managers of Havtol Inc., a food products company, created a dedicated software system to receive customers’ feedback on the company’s latest products. Customers who log into the company’s networking site are directed to a page where they can answer a questionnaire. The managers can query the server at any time and collect the data required. In this scenario, Havtol Inc. is most likely using a(n) _____.a. web survey systemb. online panel providerc. web phishing systemd. online focus group

Answer 1

A) web survey system

Step-by-step explanation:

A web survey system is used to create a database with the customers' stored answers to the questionnaire. That database can be processed by statistical software to provide analytical information about Havtol's customers, the products they prefer and other relevant information (depending on what the questionnaire was about).