Answer:
An Operational plan.
Step-by-step explanation:
An Operational planning(OP) or Work plan is an outline usually designed for a period of one-year or twelve month. This plan is based upon the action plan, a plan in which the company defines its targets of revenues , market share, etc.
The goal of operational panning is usually departmental focused.
In the question the company "Quality Carpet Cleaning" had laid out a plan for the increase of its marketing share in next few years. Then the outline that the organization has laid based on the action plan for twelve months. This plan according to the definition provided is Operational Planning.
So, the answer is Operational Planning.