Question

Imagine you are a participant in the 1967 study by Leventhal and colleagues, in which participants either (a) watched a scary film about lung cancer, (b) read a pamphlet of suggestions for how to quit smoking, or (c) watched the scary film and also read the pamphlet. According to the results, you would be most likely to quit smoking if you were in condition _________.

Answer 1

Watched the scary film and also read the pamphlet

Step-by-step explanation:

In this study performed by Leventhal, smokers were exposed to different kind of communications related to the dangers of smoking, the intention was to awake fear to smoke.

In the study they manipulated:

• Intensity of fear stimulus
• Receipt of instructions on how to stop smoking
• Smoking during the communication

Different results were seen, one of them was the effect of this high-fear communication made the desire to stop smoking higher but did not really have effect on the actual smoking behavior.