Question

A manufacturer of​ half-ton pickup trucks creates a positioning map for the U.S.​ half-ton pickup market. The position of each circle on the map indicates the​ brand's perceived positioning on two​ dimensions: price and orientation​ (economy versus​ performance). The size of each circle indicates the​ brand's relative market share. This is an example of a​ ________________.

Answer 1

Perceptual Positioning Map.

Step-by-step explanation:

A positioning map illustrate the range of positions that a product can take in a market based on two dimensions that are important to customers. Is a graphics technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product , product line , brand , or company is displayed relative to their competition.

Advantages:

-Helps spot gaps in the market.

-Useful for analysing competitors.

- Encourages use of market research.

Disadvantages:

-Just beacuse there is a gap doesn´t mean there is demand.

-Not a guarantee of success.

-How reliable is the market reaserch?