Question

Hops Grillhouse & Brewery, formerly known as Hops Restaurant/Bar/Brewery, unveiled a multimillion dollar brand strategy featuring a new menu intended to "capture consumer preferences for high quality, freshness, and grilled tastes as well as an array of aromas, textures, and price points." Its product mix of handcrafted beer and superior food is unlike that offered by other similar restaurant chains. This description relates to the restaurant’s _____ strategy.

Answer 1

Answer: Positioning strategy

Explanation: In simple words it refers to a marketing strategy under which an organisation tries to spotlight specific areas of operations and qualities in the eyes of customers that they have better in comparison to their competitors.

In the given case, The food brewery is offering its product in a different way than the other participants and is trying their best to highlight that quality.

Thus, we can conclude that they are using positioning strategy.