Question

The XYZ car manufacturing company is advertising its new hybrid vehicle. It understands that its competition, Toyota's hybrid car, the Prius, is known for being economical, a good value, stylish, and good for the environment. Toyota has the advantage of_______________

Answer 1

Answer: Brand association

Explanation: In simple words, brand association refers to the perception that the customers have in their mind with regard to the brand of an organisation.

In the given case, The new company has just entered while Toyota already have a positive image in the eyes of its customer and potential customers. Thus, Toyota has the advantage of brand association.