Question

Shortly after an agency agrees to create a new campaign for a well-known instant coffee, a creative brief needs to be put together. A creative brief is important because it:

a. pulls together initial ideas for copy, visuals, media, and overall concept from various team members.
b. acts as the checkbook and the balance sheet to keep expenses on track.
c. gets the creative team started with a list of suggested ideas from the client.
d. is produced based on brainstorming by all agency and client staff involved in the campaign.

Answer 1

a. pulls together initial ideas for copy, visuals, media, and overall concept from various team members.

Step-by-step explanation:

A creative brief brings together all participants on the same page. It is an accumulation of all relevant information, in short, easy-to-read single depot.

It helps every participant understand the objectives of the project. The brief creative contributes to the success of the project. It consolidates the ideas of designers, copywriters, creative managers, and all other participants in the projects.