Answer: Option B
Explanation: In simple words, positive reinforcement means motivating someone to perform a job more efficiently and frequently by offering them some reward for doing so. While punishment refers to penalizing someone for any offense.
In the given case, James has been offering the incentives to his employees but have also made a clause to withhold them in case of unprofessional behavior.
Thus, from the above we can conclude that the correct option is B .