Question

A Los Angeles based ad agency is an expert in placing advertisement messages in different media, like television, radio, magazines, and newspapers. It effectively mixes and matches all of these media to make sure that an advertiser's message makes a positive impact on the target audience. It is also an expert in creating the schedule in which these messages will appear. This ad agency is working effectively as a: a. media bidder. b. media class. c. media vehicle. d. media planner

Answer 1

letter d is correct. Media planner

Step-by-step explanation:

The media planner of an advertising agency aims to create strategic campaigns to reach the potential customers of the contracting company. To be effective communication, the media planner must search through data which media type is most relevant to the target audience he wants to reach, in addition to knowing customer needs and directing the strategy so that the communication goal be achieved effectively.