Question

Disney employed __________ marketing strategy for its disneyland paris, particularly when it came to the eateries in the park. these restaurants featured recipes that were revised for local tastes, alcoholic beverages (not permitted in previous parks), and increased outdoor seating.

Answer 1

multidomestic

Step-by-step explanation:

Disney used the multidomestic marketing strategy for Disneyland Paris because this is an international marketing approach that occurs when the company decides to focus its marketing efforts on meeting the need for a local market. It occurs when the company decides to differentiate its advertising and advertising strategy to a certain location rather than adopting a global mass positioning. To be a successful strategy, it is imperative that the company invest in research to understand the local culture, and through data and information, adapt to the preferences and customs of local consumers, to effectively customize and target its multidomestic marketing strategy.