Question

Fred's faith in Asics, his favorite brand of running shoes, makes him consider other offerings introduced by Asics. Fred is not a risk-taker, and he tends to evaluate each new product carefully before adopting it. However, Fred is an opinion leader in his social networking community and likes to show off the fact that he rides on the trend waves. He is best described as a(n)

Answer 1

early adopter.

Step-by-step explanation:

This type of consumer is one who, in addition to being one of the first users of a product or brand, will develop feedback on their consumer experience. Early adopters have some influence on other consumers about their opinion of a particular product. They are often influential people in social media, with a high social status that interferes with their thought leadership, and also present reasonable approaches to risk in the buying process.