Question

Jeff has concluded that his company selling professional football merchandise needs to increase its line of shirts. he is in the _____ stage of the consumer decision making process.

Answer 1

The correct answer is: Problem Recognition.

Step-by-step explanation:

There are five stages in the decision-making process: Problem Recognition, Search Process, Evaluating Alternatives, Selection Stage, and Evaluation of Decision. In the stage of Problem Recognition, the customer creates a need or a desire to be fulfilled by them. To get back to feeling normal, the buyer feels like something is lacking and needs to acknowledge it.

In the example, what is lacking for Jeff is a line of shirts in his company.