Researchers asked homeowners for permission to install a large, poorly lettered sign in their front yards. Only 17 percent of the homeowners consented to the installations. Researchers then approached

Researchers asked homeowners for permission to install a large, poorly lettered sign in their front yards. Only 17 percent of the homeowners consented to the installations. Researchers then approached different homeowners and asked if they could post a small sign. Nearly all agreed. Then, when asked two weeks later if they could post the large, ugly sign, 76 percent consented. The results of this experiment are MOST likely due to the _____ phenomenon.

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